By Justin Crann

Kal Tire is marking its 70th anniversary by showcasing the long and sometimes winding road it has been on with its customers. In a new campaign developed with creative partners One Twenty Three West and called “KALometre,” the independent tire retailer has placed a lens on some of its customers, while also introducing audiences to one of its key measures of customer satisfaction: the distance people have driven on its tires.

http://strategyonline.ca/2023/09/11/kal-tire-lets-its-customers-do-the-talking/